UPDATE: 23/07/16. The Jetoy Flagship Store in Apgujeong has apparently MOVED: its new location is 14 Noon Square, 3rd Floor, Myeongdong. Click here for a map.
Lucky for me (maybe not so lucky for my wallet), Korea is overflowing with cute stuff! I’ve been a sticker and stationery-hoarder since a young age, and the vast abundance of adorable stationery stores here is totally taking me back to my childhood. (I don’t think Eoin realizes that the big Hello Kitty binder I bought for ‘studying’ is actually just stuffed full of packets and sheets of cutesy pootsy stickers…)
Anyhoo! My absolute favorite cute Korean stationery brand here is Jetoy Choo Choo, which most notably features glorious googly eyed cats surrounded by pastel pink roses and sparkly butterflies…sigh!
So, let’s take a Jetoy Choo Choo quest around Seoul! ♥