Korea is globally renowned for its shopping. Whether you’re into luxury goods, cosmetics, street fashion, or smartphones, you can find so many amazing bargains here. The biggest mistake I made when we first moved here was shopping in the big department stores (Lotte, Hyundai, and Shinsegae) where clothes and cosmetics are stupidly expensive, even when they’re on sale. The best places for clothes shopping here are actually usually in little boutiques or underground street fashion shops. My all-time fave shopping streets in Seoul are Apgujeong-ro and Garosu-gil in Sinsa-dong, where funky, independent shops sit nestled in between luxury brands and chain stores.
UPDATE: 23/07/16. The Jetoy Flagship Store in Apgujeong has apparently MOVED: its new location is 14 Noon Square, 3rd Floor, Myeongdong. Click here for a map.
Lucky for me (maybe not so lucky for my wallet), Korea is overflowing with cute stuff! I’ve been a sticker and stationery-hoarder since a young age, and the vast abundance of adorable stationery stores here is totally taking me back to my childhood. (I don’t think Eoin realizes that the big Hello Kitty binder I bought for ‘studying’ is actually just stuffed full of packets and sheets of cutesy pootsy stickers…)
Anyhoo! My absolute favorite cute Korean stationery brand here is Jetoy Choo Choo, which most notably features glorious googly eyed cats surrounded by pastel pink roses and sparkly butterflies…sigh!
So, let’s take a Jetoy Choo Choo quest around Seoul! ♥